Blog

With personal experience from CEO positions and other leadership roles, we know all about the pressure and the challenges that face leaders in the tech industry. We also know that ultimately, it’s a lonely job. But you can make it less so.

Most tech companies require and benefit from external investors and external board members on their journey of growth towards profitability. But sometimes companies are hindered by too old-fashioned thinking.

It’s surprising to see how few of the many smart CEOs and founders of start-ups and scale-ups who fully appreciate and invest in the value of sales experience and the ability to sell. Inbound marketing is not enough.

Over the past two years, abcb has helped more than twenty tech companies from five different countries scale their business. Some needed growth outside the Nordics, others wanted to get a foothold in Scandinavia, while some wanted to expand into new market segments. We are good at what we do, and we thrive on working…

Obviously, the dream of being the next unicorn is one reason so many people aspire to be an entrepreneur. But if this is the main reason, you are unlikely to succeed. Don’t get fooled by the apparent coolness of being an entrepreneur.